In addition to overseeing the planning, programming, and production for Chinatown Summer Nights 2010 (for more information, visit the Cultural Planning page on our website), Community Arts Resources led a comprehensive community engagement process with Chinatown stakeholders. Over the course of eight months, CARS worked closely with the Chinatown community to develop a summer series that would bring back the excitement of Chinatown at night and re-brand Chinatown as an exciting hotspot for Angelenos, especially after dark.

 

Beyond rallying the community to support this pilot program, CARS managed the marketing and outreach efforts for Chinatown Summer Nights, garnering a key partnership in KCRW and placement in the Downtown News, as well as countless blogs highlighting events in Los Angeles. These marketing and outreach efforts were crucial to the success of the first-year program, enticing an average of 12,000 people per night to visit Chinatown Summer Nights (attendance grew from 10,000 the first night to 17,000 the last night).